The 12-Month Business Transformation Experience for MSPs who’ve already monetised Copilot and are ready to productise agents + workflows into a managed AI revenue line.
This is for you if you're ready to go from being the IT support provider to being the Outcome Provider.
You’ve seen it already.
Clients have moved past the “What is AI and Copilot?” conversation.
Clients no longer want “AI literacy.”
They want AI capability delivered and managed by YOU.
Copilot is Phase 1.
If you’ve nailed Copilot adoption and governance, this is your next revenue jump.
Agentic outcomes are Phase 2.
The era of selling "workforces" (agentic AI) is beginning.
It's already in your inbox.
The next era of the channel belongs to
Managed AI Providers.
And the partners who win are the ones who can build agents, workflows, integrations, and digital workforces safely and at scale.
You already hold the cards most AI "experts" don't:
This makes you the unicorn in the AI industry. (But unicorns without a roadmap don't scale)
This 12-month experience is the roadmap.
Transitioning to a Managed AI Provider fundamentally reshapes your business model, moving from traditional service delivery to high-value, outcome-driven solutions.
This shift allows you to move beyond commoditised services and become an indispensable strategic partner to your clients.
We follow the same journey your clients and the broader market are taking:
Assistive AI, productivity, and trust.
One-purpose, high-value tools that solve specific problems.
AI that does things via APIs, not just answers questions.
End-to-end workflows wired with AI – from trigger to outcome.
Manager + specialist agents working together like a digital team.
AI "employees" with roles, KPIs, responsibilities, and reporting.
AI embedded as an operating model, not a bolt-on tool.
Agentic AI delivers tangible business outcomes that clients will eagerly pay premium fees for, directly impacting their bottom line.
Start with 1–2 agents solving specific, high-impact problems to demonstrate immediate value.
Integrate intelligent workflows and additional agents across various client teams for comprehensive solutions.
Deploy 10–50 digital workers per client, creating a fully integrated and autonomous AI workforce.
“Clients don’t pay for tasks — they pay for automated outcomes.”
This proven model increases client stickiness, multiplies recurring revenue, and positions your MSP as an indispensable strategic partner.
This is not a beginner program. You’re a fit if…
Exactly What You'll Be Working On.
Copilot → AI App
AI App → Agent → Agentic Workflow
Agentic Workflow → Multi-Agent System
Multi-Agent System → Digital Workforce → AI-Driven Business
Copilot → AI App→ Agent → Agentic Workflow → Multi-Agent System → Digital Workforce → AI-Driven Business
Who it’s for: MSPs with a dedicated technical lead or architect.
The Advantage: Parallel Velocity.
Your Strategic Lead focuses on pricing, packaging, and selling.
Your Technical Lead builds agents, workflows, and vertical solutions at the same time.
Why It Wins:
Eliminates the Translation Gap.
Sales momentum and technical delivery stay perfectly synchronised — accelerating revenue and deployment.
The Vibe: Divide and Conquer.
Who it’s for: Boutique MSPs & owner-operators who stay hands-on.
The Advantage: Zero Friction.
No internal approvals. No delays.
You learn it. You build it. You deploy it — fast.
Full-Stack Authority:
Become the most capable person in the room — able to sell and architect the solution.
Why It Wins:
You leverage our “Cheat Code” templates and IP.
No blank pages. No guesswork.
Just assembling proven components with expert guidance.
The Vibe: Speed and Control.
Yes — but not from partners calling it “AI projects.”
They’re paying when it’s positioned as:
When it’s sold as “we’re implementing AI”, it dies.
When it’s sold as “we’re removing this bottleneck”, it closes.
This is the real language:
When an MSP says:
“We can remove that.”
£30k–£60k is not controversial.
Here’s how SMB decision-makers think:
(£5k–£10k + £300–£750/month)
100% normal. Already happening.
Comparable spends SMBs already accept:
Clients see this as:
“A small project that saves time.”
No resistance. This is easy money.
(£25k–£45k + £1.5k–£3k/month)
Very realistic — this is the current sweet spot.
SMBs are already paying this for:
The difference? Those projects often fail or overrun.
When you sell:
“This replaces one manual process end-to-end”
£30–40k feels reasonable, safer than hiring and cheaper than mistakes
This is where MSPs should be playing.
(£50k–£80k + £3k–£5k/month)
Yes — but only for the right SMBs.
These are:
What clients compare this to:
When framed as:
“This avoids two hires and scales with you”
It lands.
This is not experimental spend — it’s operational.
(£80k–£120k + £4k–£8k/month)
Yes — but only for ~10–20% of SMBs. And that’s fine.
These are:
Key truth:
SMBs don’t fear £100k projects.
They fear hiring the wrong people.
This pricing works when:
But only if:
Laying the groundwork for successful AI implementation by deeply understanding client needs and preparing their data for agentic workflows.
We'll show you how to make trust one of your biggest sales assets.
Walking you through legal, IP, liability and risk specifically for agentic AI.
Now we make it real.
✅ Q1 WIN: You'll have:
- A paid AI Readiness & Outcome Roadmap offer
- Governance + legal foundations
- Your first AI App live in a client environment
We'll shift you from: "We're building bots" → "We're building vertical outcome bundles."
You'll hear from real clients in sectors such as: Legal,Finance,Healthcare,Education,Professional services & SMB
Speaking directly about; What they want automated, What they fear about AI, & What they'll pay for.
By the end of Month 6, you'll have:
- Your first Agentic Workflow in production
- A vertical "Outcome Bundle" ready to take to market
Q2 WIN: You're no longer just "showing AI." You're running a real agentic workflow for a real client.
Think:
Manager agent → Research agent → Drafting agent → Reviewer agent
You'll hear from MSPs already further down this road:
By the end of Month 9, you'll have:
- A multi-agent system and a recurring revenue offer to support it
Q3 WIN: You've moved from one-off AI projects to managed, recurring AI services.
CIOs and COOs who've led real transformation projects:
You'll Learn How To
You'll Build
By the End of Month 12
Q4 WIN: You're not dabbling in AI. You've become a Managed AI Provider with a digital workforce offering and a plan to scale it.
Our Managed AI Provider System is meticulously crafted to empower MSPs, focusing on practical implementation, measurable outcomes, and sustainable growth. Here's why it stands out:
Designed specifically for Managed Service Providers (MSPs), ensuring seamless integration with existing service models and unlocking new revenue streams.
Grounded in robust governance and identity-first security, guaranteeing compliance and protecting client data from the outset.
Leverages a unique Outcome Architecture™ to deliver tangible business results, moving beyond abstract "ideas" to concrete value.
Combines cutting-edge technical AI builds with clear commercial strategies, ensuring that innovation translates into profitability.
Empowers you to develop proprietary intellectual property, reducing vendor dependence and strengthening your market position.
Focuses on building functional, real-world AI deployments, not just theoretical concepts or proofs of concept.
Engineered to foster deep client stickiness and recurring revenue, transforming one-off projects into long-term partnerships.
Future-proofs your team by upskilling existing engineers into AI specialists, eliminating the need for costly data science hires.
Our ecosystem, including labs, intensives, and expert panels, removes implementation barriers and accelerates adoption.
Provides partners with a comprehensive, ready-to-use Managed AI operating system, a crucial advantage that vendors often overlook.
This holistic approach ensures you deliver unparalleled value, secure premium fees, and establish your MSP as a leader in the Managed AI space.
The AI Tech Track The AI Strategic Track
Where you actually build the AI assets with guidance
Focused on positioning, pricing, packaging, and vertical strategy
To get help with real client scenarios and builds
To go deep, connect with peers, and learn from experts
Your private Agentic AI brain trust
To help you actually sell what you build
Your Technical Lead will build directly alongside experts, transforming theory into tangible AI assets.
We don't do "Death by PowerPoint." We operate a Living Lab Environment.
Submit your builds for review, bring your stuck workflow, client challenge, or build. We solve it live.
No more trying to figure things out by yourself, you have an expert on hand to help you move forward with your build.
Get expert review and guidance on your AI applications and agents.
Address any workflow challenges for live, collaborative problem-solving.
Overcome implementation hurdles and address specific client scenarios.
Receive immediate, practical solutions to keep your projects moving forward.
This removes 90% of the friction MSPs normally face.
You'll be in a community with other partners who:
Are already selling AI projects
Are mapping real workflows
Are doing the same kind of work you want to do
Get unstuck fast
See what others are building, share ideas
Swap campaigns, messaging, lead gen ideas
Show your agents/apps, learn from others
Celebrate deals, launches, breakthroughs
This is where relationships, referrals, and collaborations happen.
You'll learn the Land → Expand model:
£5k
£15k
50k+
No more trying to sell a £50k system cold to an unprepared client.
Where the biggest breakthroughs in the Agentic AI Provider System™ happen.
Two days away from the noise. Two days in a luxury venue. Two days to think, build, and connect at a level you simply cannot access inside the day-to-day grind.
These intensives are where partners tell us the real breakthroughs happen.
What Happens
What You Gain
Partners tell us that the bar conversations, the dinner discussions, and the “pull up a chair” moments are where the biggest insights drop.
That’s why:
This is not a conference.
This is not a vendor roadshow.
This is not PowerPoint theatre.
This is:
You’ll walk out of every intensive sharper, clearer, more confident, and more connected than when you walked in.
These intensives aren’t about learning.
They’re about becoming the MSP your clients are already searching for —
a true Managed AI Provider leading the Agentic AI era.
Every quarter we bring in guest speakers and experts to our 2 day intensives. These are selected based on feedback and requests from partners in the program.
Legal & Compliance
Legal, compliance, liability, IP and risk frameworks for Agentic AI.
Vertical Client Panels
MSPs Already Ahead
Live case studies from MSPs building agents, workflows, and digital workforces right now.
Transformation Leaders (CIO/COO Panel)
How to position yourself as a strategic AI transformation partner, not just an IT vendor.
You'll get support with:
Because having capability is useless if you don't have pipeline.
Build the capability. Build the IP. Build the systems.
Sell the outcomes. Lead the transformation. Own the category.
Realistic AI Monetisation for 50–250 User SMBs (One client per quarter. One outcome sold per quarter.)
This is the baseline case, not best case. Each quarter represents a proven, commercial pathway for MSPs serving small-to-medium businesses. These pricing structures reflect real-world implementations, grounded in what SMB decision-makers actually approve and deploy.
A single, contained AI capability that saves time without risk.
Examples
Pricing (50–250 users)
Q1 value
👉 Q1 total: £13,500
One full business process they no longer manage manually.
Examples
Pricing (50–250 users)
Q2 value
👉 Q2 total: £53,000
A small digital team for one department (not the whole company).
Examples
Pricing (50–250 users)
Q3 value
👉 Q3 total: £89,000
Important: Not every 50–250 user business buys this. But enough do to make it realistic as an optional Q4 outcome.
2–3 defined AI roles replacing the need to hire.
Pricing (SMB-scaled)
Q4 value
👉 Q4 total: £118,000
Realistic revenue potential for MSPs serving 50–250 user SMBs over a 12-month period, demonstrating stacking value and momentum.
This represents a robust recurring revenue stream.
These examples assume SMB clients between 50 and 250 users. Not every client buys every stage. Most MSPs land at AI Apps and Agentic Workflows first, and expand only where operational pain justifies it.
Explore the partnership investment options designed for scaling your Agentic AI capabilities, tailored for different team structures.
Owner + Technical Lead
Owner or Technical Lead
Notes
Core Partner Investment: £25,000
This example assumes:
~£30,000
We’ll round up for realism.
A safe first sale most SMBs say yes to
Q1 return
At this point, over 50% of the programme cost is already recovered.
One process removed end-to-end
Q2 return
The programme is now fully paid for — twice over.
Department-level automation
Q3 return
Only sold where it makes sense
Q4 return
ROI on a £25,000 Investment
Effective Return
14x+ return on programme investment
(using conservative assumptions)
Even without selling Q4's Digital Workforce you will still generate:
Most partners recover the cost of the programme in Q1 or Q2. Everything after that becomes margin, recurring revenue, and long-term leverage.
Built for "Time-Poor" MSPs. Designed for ROI on Hour 1.
We know the reality of running an MSP. You are fighting fires, managing tickets, and handling clients. You do not have time for a theoretical course that requires 20 hours of study a week.
That’s why we didn't build a course. We built a Production System.
The Agentic AI Provider System™ is engineered to fit into your existing operating rhythm. We use a "Low-Friction, High-Impact" schedule that respects your billable time.
Your biggest fear is pulling your best engineer off the helpdesk. We solve that immediately.
The first asset your Technical Lead will build in Month 1 is an Internal Triage & SOP Agent for your own MSP.
By Month 2, the program is effectively "free" in terms of time, because your Tech Lead has automated away their own low-value admin work.
We have split the workload so nobody is overwhelmed. You stay strategic; your team gets technical.
Your Goal: Strategy, Pricing, Packaging, Selling.
Time Commitment: ~4 Hours Per Month.
You are not coding. You are packaging outcomes.
Your Goal: Building, Testing, Deploying.
Time Commitment: One "Sprint" per Month + Weekly Maintenance.
We don't want them dabbling daily; we want them sprinting monthly.
We do not ask your engineer to code from scratch. That takes too long.
In every Build Lab, we provide the Templates, JSON Code, and Azure Blueprints.
They are configuring, not coding.
This reduces build time by 80%.
We know that in an MSP, if a server goes down, the training stops. We have accounted for that.
Everything is Recorded:
Miss the Live Lab? Watch it at 2x speed when the crisis is over.
The "Cheat Codes":
We upload the Finished Build Files at the end of every lab. If your engineer falls behind, they can import the finished asset and catch up instantly.
Always-On Community:
Stuck on a Tuesday? Don't wait for the next class. Post in the #Technical-SOS channel and get unstuck by peers and experts.
You hire a Python Developer (£100k/year min).
You spend 6 months trying to figure out how to sell it.
You spend 3 months building a custom stack.
You use your existing L3 Tech.
You use our Blueprints.
You use our Contracts.
You sell your first Audit in Month 1 and your first App in Month 3.
A: Yes. You build everything live inside the Monthly AI Build Labs — AI Apps, Action Agents, RAG systems, Agentic Workflows, Multi-Agent Systems, Digital Workforce roles. If your engineers understand logic and APIs, they can do this.
A: In 8–10 weeks. By the end of Q1, you’ll have a paid Readiness Audit, mapped workflows, and your first AI App deployed.
A: Month 1 solves this. You diagnose broken workflows, assess data gaps, run Process/Data Rescue, and align everything to the client's desired outcome. Outcome Architecture™ = Business Problem → Workflow → Agentic AI → Outcome & ROI.
A: No. Owners lead strategy. L2/L3 engineers lead builds. Or join as a Solo Implementer. No additional hiring required.
A: SMBs are the BEST fit. They want automation, efficiency, and outcomes — not internal AI teams.
A: AI App, Action Agent, Agentic Workflow, Multi-Agent System, Digital Workforce Blueprint, Vertical bundles, AI Readiness Audit, Change Management Playbook, Retainers, Pricing + Proposals, and your entire AI Services Catalogue.
A: Courses teach theory. Vendors teach tools. This program teaches you to build, package, sell, and deliver governed AI outcomes — at a commercial level.
A: Someone else will. Competitors, startups, freelancers, or consultancies will step into the AI space your clients are demanding. This is the biggest channel shift since Cloud.
An Azure-Native, Low-Code Architecture Built for MSP Speed & Enterprise Governance.
No.We rely on visual orchestration, not raw code. If your L2/L3 engineers understand logic and APIs, they can master this stack.
Absolutely — Azure is the foundation.
Our agents drive consumption and utilisation of:
Your orchestration layer drives value back into the tenant.
This is the opposite of Shadow AI.
The Compliance Sandwich™:
The Result: You inherit Microsoft’s military-grade security, you don’t bypass it.
You do — completely.
Unlike reselling a SaaS tool, you own the orchestration logic and prompt chains. If a client leaves, their digital workforce stops working. This creates:
We teach Right Tool, Right Job.
Hybrid Advantage:
Copilot + Teams as the front end.
Hybrid Stack doing the heavy lifting behind the scenes.
Azure / Microsoft Layer
Identity • Security • AI Models
(Entra ID | Defender | Sentinel | Azure OpenAI)
Governs
MCP Access Layer (Implicit, Not Loud)
Secure, permissioned access to tools, APIs, and systems
Orchestrated by
Orchestration Layer - Make
Logic • Routing • Workflow Execution
Powered by
Stack AI — Intelligence Layer
Reasoning • Model Flexibility • Agent Logic
Surfaced in
Copilot Studio + Teams — Interaction & Oversight Layer
Conversation • Approvals • Kill Switches • Audit
Engineered for the Channel.
Secured by Microsoft.
Owned by You.
Fast to build. Safe to deploy. Flexible to scale.
If you’ve reached this point, you already know the truth: Agentic AI isn’t coming — it’s here. Your clients are moving fast, and the channel is splitting into two groups: those who adapt… and those who get replaced.
The Agentic AI Provider System™ is your path into the top 10% of partners who will lead the next decade. Inside this 12-month transformation, you will build:
A real AI services business model with predictable income.
Unique, owned intellectual property that gives you a competitive edge.
Ready-to-implement apps, agents, workflows & multi-agent systems.
A high-value service that gets you into client boardrooms.
Built for high-value, high-margin AI projects.
The capability and confidence to be a true industry leader.
This isn’t training. This isn’t theory. This is a business model upgrade and a category-leadership opportunity. Only a small number of partners will take it.
This is an application-only programme. We only accept partners who are fully committed to becoming the next generation of Managed AI Providers and we are strictly limiting this cohort to 20 Partners to ensure delivery quality.
Speak directly with Fiona to explore:
Apply for your seat here: https://calendly.com/fionachallis/ai-roi-accelerator-session
This isn’t a mass-market programme.
It’s for the partners who will define the new Agentic AI Channel™.
"In 12 months, every MSP will try to sell what we teach in this business transformation program. By then, our partners will have the case studies, the IP, the contracts signed. and the agents and agentic workflows ready to resell" - Fiona
THE AGENTIC AI PROVIDER SYSTEM™